Big Selling Conversion Secrets

Big Marketing Secrets Book A/B Split Test Experiment Begins…

2009-01-04T13:47:45-06:00

Ok… here we go… this is the first in a series of A/B split tests for “The Big Yellow Book of Turbo Marketing Secrets” squeeze page.

As the results come in I’ll keep you posted (here’s the first screen shot)…

(Screen shot from Google Website Optimizer)

Just in case you’re wondering what I’m testing…

I’m testing if having “as seen on” logos (A.K.A. “flares”) effects conversions in any way. I’ve heard that including flares in your squeeze page can increase conversions by 10-40% (if not more).

Here are the test pages…

Original (control):
BigMarketingSecretsBook.com

Test page with the logo “flare”:
BigMarketingSecretsBook.com/version3/index.html

Let’s see how it goes! It’s what testing is all about.

The traffic source for this page will be exit traffic from another site I run. These visitors are newbie business opportunity seekers who are looking for additional online income so it’s fairly targeted.

I’ve also got Google Analytics wired up to the test pages so I’ll be keeping a close eye on those results too.

Before I forget… make sure you subscribe to the RSS feed of this blog either through your feed reader or even by email. This way you’ll get to see my results as soon as they’re ready.

I’ll be back in a couple of days time with an update on my testing.

What is Google Website Optimizer?

2008-12-30T08:38:38-06:00

When you’re on as many subscriber lists as I am there’s not much that gets past my radar and what I’ve got for you today is no exception.

So what is Google Website Optimizer?

Who better to show you what it’s all about than Tom Leung the Senior Business Product Manager of Google Website Optimizer.

Pay close attention to this (it’ll help you grow your business and make you more money)…

Click here to view the embedded video.

Conversion Closing Rap…

2008-12-29T06:41:32-06:00

I discovered this awesome video on YouTube in a hotel room in Vienna (of all places) back in April. My wife and I were taking a few days off for a quick vacation in Vienna (Austria). I highly recommend it to anyone, Vienna has got to be one of the cleanest, nicest and most cultured cities in Europe.

Back to this video… you’ve really got watch it because I’ve never seen this done before in a way that really grabs your attention. I don’t know about you but I grew up on Rap and was a big fan of Public Enemy. I don’t listen to it so much these days but I have a real appreciation of what’s good and this guys no exception!….

Check it out…

Click here to view the embedded video.

In a few days time I’ll be back with an update on the conversion testing I’m setting up for BigMarketingSecretsBook.com. There are only a few more things to get into place before running the split tests. I’ll keep you posted.

Black, Yellow or Some Well Placed Flare?

2008-12-21T10:43:25-06:00

What’s is going to help me convert more visitors into subscribers? That’s the golden question whenever you’re testing squeeze pages.

Here’s what we’ve got…

A black background, a yellow background and some “flare”…

This next test I’m planning is for a website I’m using as a test-bed for a lot of my own conversion testing. It’s a website I created earlier in 2008 to promote John Delavera’s Turbo Membership.

Here’s how it looks right now…
http://BigMarketingSecretsBook.com

So far it’s generated nearly $2k in recurring affiliate commissions since it was launched. It’s converting *hamburger traffic at around 38% into fresh subscribers for this offer. That’s not too bad in terms of conversion stats, but it can go higher with more testing and tracking!

*Hamburger traffic = traffic with a small amount of targeting, you can usually get lots of it but it doesn’t always convert that well.

I’ve not done anything with this site for the past few months so decided it was about tome to “up the anti” and see if I can shake up the stats and boost the numbers some more.

So here’s what I decided to do…

This first version changes the background color to black getting away from the very bright yellow we had before…

Then in version 2 I’m removing the “flare”…

Just in case you’re wondering what the “heck” a flare is it’s this…

Then we have version 3 of the test with the flare and the yellow background…

And not forgetting the control version…

In a few days time I’ll begin the testing and I’ll reveal another part of the site that’s also being tested at the same time. This other part is one many people just don’t bother with when in fact it can make a big difference to the success of your final results.

By the way when I get the testing started I’ll let you know and show you a few more screen shots so you can see how it’s going.

I almost forgot to mention… I’ll be using Google Website Optimizer for these A/B style split tests.

Mark Joyner: Testing And Tracking Secrets Revealed!

2008-12-19T11:19:25-06:00

Split testing, ad tracking and more!

I was surfing around Google videos just now and I came across this interesting video interview you really need to watch. Mark Joyner was the first person to create an online tracking solution for marketers and is an absolute expert on testing and tracking.

This video will give you a great primer in the importance of testing and tracking and how it can help you… so be sure to take lots of notes!

Click here to view the embedded video.

Here’s what I learned…

Testing will increase the amount of money you make from the products you sell. Even if you only increases sales by 1%. That 1% over a year can add up to extra $1,000’s in the bank.

Find that weakest part of your marketing and A/B split test this first and find out how it can be improved.

What Mark found through his own testing is that when you improve on the weakest part you can naturally improve the strongest part as a net result.

You really need to know what the average industry conversion numbers are for your industry. From this you can then figure out where the weak part is in your marketing and begin spit testing this to find something that works better and pushes up your conversions.

Another important factor in conversions is the source of your traffic. Not all traffic is created equal.

Trying different approaches is a critical factor to building a successful business, testing and tracking is part and parcel of this. Don’t let anything slow you down.

The best most robust form of split testing is to use very simple A/B testing where you test one thing against another.

Pay special attention to the video above because it’ll open your mind to some interesting insights about testing and tracking your marketing.